Hello, My name is Mark Conlon.

I came up with the concept of,

           ...to the level of your smile

I was working as a Ski Instructor in the mountains of Colorado.  There are levels of ski trails in the skiing world, Green, Blue, and Black.  Within ski school, there are levels of ability.  Many skiers like to talk about the trails they ski and what ability level they are.  In regards to skiing and putting down perfect ards in the snow, a good friend told me, "The most important arc is the one that goes from cheek to cheek, your smile." Putting the levels and the smile together came,

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         ...to the level of your smile